Your website or blog is nothing without traffic - in fact, driving traffic is your number one goal. You can buy traffic using PPC (Adwords), banners, text ads etc. You can borrow traffic with joint ventures, affiliates and integration marketing. Finally you can build your own traffic. Here are 5 top tips for driving traffic to your site without spending any money!
1. Directory submissions. There are thousands of directories on the web, and many of them are free. All you need to so is submit your URL and description in order to get a link. Not only will you get traffic from people who browse or search that directory, but that link also helps with your SEO efforts and search engine rankings.
2. Social bookmarking. Social networks have grown massively in recent years, from Digg to Delicious, by submitting good content you'll attract a stream of visitors. The important thing here is only to submit your best content - your most powerful blog posts, articles or pages. Get this right and you'll get a deluge of visitors, and pick up some extra backlinks in the process!
3. Reciprocal links. The more links to get the better, but you want them to be from quality sites in the same niche as your own. One trick is to find out which sites are linking to your competitors (on Google search "link:yourcompetitor.com") and send them each an email offering to swap links. If they link to your competitor, and your site offers similar content, they will probably want to link to you too.
4. Get your domain out there. You want your URL to appear in front of as many people as possible. In your email signature, on your stationary, business cars, maybe even on your car! The more exposure your URL gets the more people you'll attract to your site.
5. Build an email list. Probably the single most effective method of driving traffic is to collect the email addresses of visitors to your site, then every time you launch a new product or promotion you simply send an email to your list and you get an instant rush of traffic! Use an autoresponder like Aweber and you can simply add an opt-in form to your pages and manage your list with ease. This single change can make a massive difference to your profits.
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