Social Media Optimization (SMO) is called the new watchword when it comes to links from sites like Digg, Del.icio.us, Technorati, Flickr e. There is much talk of SEO blogs and forums on this approach. What does essentially that publishers want Web visitors bookmark your content, subscribe to their blogs, news, products and podcast feeds.
A recent Google search for "Social Media Optimization (as of this writing), after Lee Odden on TopRankBlogSponsored SMO at number one for the research theme available.
http://www.toprankblog.com/2006/08/new-rules-for-social-media-optimization/
Rohit Bhargava of Ogilvy Public Relations, said in Rule # 2 of his "five rules of Social Media Optimization blog post in August 2006
http://rohitbhargava.typepad.com/weblog/2006/08/5_rules_of_soci.html
Make tagging and bookmarking easy - Adding content features like the buttons to add guide 'to del.icio.us "are one way to start the processtagging pages easier ... "
Until recently, that "facilitates the process of tagging your pages" was rather boring and annoying for publishers. Collection of code and "Chiclets" (logos) of each service to facilitate first, subscribe to the service of social bookmarking links and RSS feeds, and promote the publication of a mix of these relationships in the vicinity of Web content to visitors or RSS a bookmark that the content through any of dozens of popular services.
But a new service was http://www.AddThis.comallow set-up, which seems to solve the complexity of the editors and reduces the "clutter chiclet providing a single button to bookmark or a unique key for RSS feeds, bookmarks and RSS feeds through one of the most popular services.
What follows is a Q & A with co-founder of Sun Vonarburg AddThis.com
end Q) Most of the interviews with the question whether there is something you want to add something that actually know something about other people before AddThis?
A) is a AddThis.comnew service helps to ensure that Web surfers to gather information online with a single click, and send it to favorite bookmarking service, feed reader service wish list, Podcast Service, etc. AddThis also helps Web publishers enhance their content ( web pages, RSS feeds, products, podcasts, etc.) online, adding it easier for visitors, is to collect, store and distribute social services. AddThis was launched in September at the DEMO conference be the launching pad for emerging marketsTechnology.
Q) Do you as a player potentially great AddThis Social Media Optimization (SMO) phenomenon, as it will be easier for Web publishers on their favorite sites and their subscribed podcasts and blog feeds?
A) We have started work in March 2006 AddThis back even before the term was coined SMO. The idea behind AddThis was and still is, completely remove all obstacles for Web publishers are distributing their content to visitors and the social partnersMedia services, could use them. Our internal deadline was originally SEO social, but I like best Social Media Optimization.
Version we think is a very important player in the space SMO will be, as it provides the service for a generic first goal for the collection and Distributing many different types of content. AddThis acts as a bridge between the server Web publishing, the web interface, media and social services.
D) You've added a new perspective on the game bookmarks with the "Products"Button. If he takes away, it seems, would be ideal for e-commerce sites, in particular with adequate coverage. I have not seen this elsewhere. What did you bring the product into a corner AddThis Button product?
A) "products" was the next logical step for us after your bookmarks, RSS feeds and podcasts. People want to collect and compare products and services that are on-line e-commerce sites will facilitate this process. Adding Product "button on their pages,E-commerce sites are more likely to be involved in decisions of final purchase their visitors'. The button also allows the distribution of such products to other people on the social bookmarking sites and social shopping (Kaboodle.com, Wists.com, ThisNext.com, etc.).
D) to provide a free service like AddThis. There is a floor plan on a higher plane, deserve to move money? I noticed your participation in the DEMO conference, where companies seek venture capital and seed financing. Were you looking forFunding and you were successful?
A) Yes, the service is free and will continue to be free. Early next year, we are also a premium version of the service. I do not mean too much at this point, but the premium service are many interesting features for web publishers, which will provide modern statistics. Our primary objective was to increase with the demo version of the introduction. We also had the attention of several investors.
Q) Please provide statistics is astep that is likely to increase costs and complexity of AddThis. What made you consider reporting to publishers as an important component of a free service?
A) The statistics was a relatively simple function to add and we thought it was a great value to web publishers, especially for products. For example, statistics, web publishers can find out which products are the most interested visitors, who receive less attention, etc.
D) There is a link withClickAbility.com? (This e-mail, "" Save "and" Print This ")
A) Clickability is different in that it offers its own system for storing information. AddThis is a destination for the contents collected.
Q Was) AddThis.com sell the domain already, or you bought an existing owner? It shows the domain registered as a record since 1998, but the Wayback Machine at Archive.org shows only a single page with nothing on it since 2002. As the story soon availablein the domain. AddThis has in the works since 1998?
A) The domain is not from us, we bought them from their owner in March 2006.
Q) Most bloggers offer RSS feeds to their users were doing their best to each of about a dozen of these "Chiclets" allows public subscription on the most popular services on the edge of their blogs get. Many bloggers are now relying on the FeedBurner service and the transition to a single feed logo. How does the service compare feed AddThis.comFeedBurner? See FeedBurner as a competitor?
A) The principal activity of FeedBurner feed is hosting and management. The feeds are just a content type supported by the version we support and many other types of support. We believe that our general approach to the collection and dissemination of educational content is unique. So I do not see a direct competitor to FeedBurner.
Q thousands) Most large publishers and small time website owners and bloggers are starting to Del.icio.us and Furl and postReddit logos and links on their pages in hopes that visitors will be their partners in Social Bookmarks Bookmark services. Some choose to add some links to some other bookmarking services, but few of the five go to link social bookmarking sites. I see that AddThis Bookmark service offers 16 social bookmarking services. How did you receive those? certain level of popularity?
A) We selected the most popular bookmarking services based on popularity andVisibility in search engines. We stopped only 16 because of time pressure, but we will add more of them in the future. With the release of bookmarks and hold the power button, Web publishers can better focus on their content.
Q) Do you plan to link to Digg? How popular news site, have a purpose other than RSS feeds and social bookmarking services, but many publishers are on site, including "Digg This" links from their web-Pages as part of a "Social Media Marketing plan. His focus AddThis stick with Blogger, product dealers, bookmarks, and podcasts, or considering expansion in the news and other areas?
A) Social News is a logical candidate for release. There are also other types of content based on user adoption.
Q) Is there anything else you want to add (a) L '? ;-)
A) We think AddThis will play an important role because it makes little sense for both users and WebPublishers. You can AddThis.com as the sister of the more social AddMe.com, or think its expansion Web2.0. Each service will help you a different kind of visibility.
As an editor, I had the update WebSite101 a new model and was under consideration, including Del.icio.us Furl, Reddit and Digg, but came in the demo version and run the story and the mix in favor Furl Reddit version "Bookmark" link supported, since all bookmarking VersionServices with a button.
I reserve the Digg and Del.icio.us links for now, but I think once publishers begin to identify, simplify, and bookmarks to understand that when people use AddThis Social Bookmark Service by Any you see strong adoption of service.
Good luck to AddThis wide acceptance by the public and Publishers Dom, I wish you good luck with your contribution to Social Media Optimization!
Mike, I thank you forthe opportunity to answer these questions and describe our vision of AddThis.com, your questions were right on target!
Interview with Dom Vonarburg the AddThis.com,
Copyright © 10th October 2006 by Mike Banks Valentine
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