creative solutions.
Famous inventions.
revolutionary innovation.
All these good ideas on your ability to complete the following sentence milestone:
I wish there was a / an X (), then it would not (Y)!
I call this the final declaration UDS or dream about. And (perhaps) the most important idea of an entrepreneur could be entertained. Let the two elements:
First I wish there was a / an (X) ...
So the dream is concentrated. Optimistic.Solution-oriented. That's what customers want in an ideal world. The answer to their problems. Tylenol for his headache. The relief they so desperately need. L '(X).
Then comes the second part ...
According ... He should not have (Y)!
As a result of the acquisition (X), saves time. Or money. Or energy. Or paper. Or workers. Or an opportunity cost. Whatever. The key is moved from loss (Y), the customer away from pain and joy.
OK! NowUnderstand the root of this concept, try a few. See if the existing product that was at a point in time, as an important step forward can guess:
"I wish there was a way to see our holiday photos now so we should not wait until we get home next week."
So what is the product?
Sure! Polaroid and (possibly) digital cameras.
Let's try another ...
"I wish there was a fast forward button, so there is no needSitting with this terrible spot. "
So what is the product?
Sure! Tivo, DVR or any other form.
Ok, last example ...
"I wish there was a way to calm my kids in the backseat of the car, so I do not know how I feel the piercing eyes of a plastic spork!"
So what is the product?
Sure! Tape.
Nah, I'm joking.
The correct answer is the Almighty Backseat DVD player. As parents of four is not love thatInvention!
Well, here's the interesting part of others: this innovation is the process works in reverse too. You can use all your favorite games, gadgets or products, and extract their version of Ultimate Dream Statement.
For example, you think your iPod. The UDS would be:
I wish there was a way to compile all my music on a compact digital storage medium, so I have no nose 100 CDs in my car, at work and on the floor!
You get the point. Make your dreamstrue at the same time help to avoid them a little 'frustrating.
Okay, here's the interesting part: I have some on Google with the words: "I wish there was a" and "Should not I have ..."
And after watching more than a few hundred blogs, message boards and forums, here are my examples:
Or I wish there was a way to get the flavors I prefer to choose, I would not throw it all away.
Or I wish there was a site that would say just where I go so I would notstress of these things.
Or I wish there was a bridge over Lake Ontario, so I would not go all the way from Syracuse long.
Or I wish there was a Digg. Com, idiots who could not find, so I have not read the most stupid comments.
Or Wish there was a location on the board, turning up the volume a bit 'so I do not have to be pretty high volume, turn band normal
Or I wish there was a way would be assigned my seats online so I do notmust get up early.
Or I wish there was a drive through Wal-Mart, where I could pull straight up to the window for what I created, so there is no need to take my child and wanted to shop.
Or I wish there was a way to refresh our brains and the tabula rasa, so we do not need to learn new good habits and not to re-learn bad habits are.
Or I wish there was a place where I could send all the stupid people, then would not have been more involved with them!
Or I wish there was aTutorial somewhere where I could learn to do these things on my own so as not to annoy you all!
Or I wish there was a shovel with a long stick to it like a broom handle in order not to hold the shovel.
Or I wish I could pump my sugar reading so as not to worry about the cost of this measure the supply of blood glucose meters.
Or I wish there was a Depressed feet, I could use to measure my current structure of the mind, so that I can not deal with peopleI asked all the time: "What?"
Well, apparently some of these ideas are further fetched than others.
But this is a good thing.
After all, Einstein once said: "If at first your idea does not sound absurd, there is no hope for them".
So here's the challenge: How do you connect your needs in this equation?
Well, as an entrepreneur, I propose three lists: one for you, one for your customers and your staff / partners / suppliers / supplier / etc.Perspectives on how each of these three groups of people would dream of the last full statement:
I wish there was a / an X (), then it would not (Y)!
See if you can with ten variations on this sentence for each of the three groups.
And while known for the brainstorming session:
What is their pain?
What are their dreams?
What I regret?
What they do not have to do?
Ultimately, if you can locate this keyElements and make your product or service, the solution to the problems of people, you win.
YA I ask this ...
What would you say?
Let me suggest this ...
The list is called, around 22 applications for enterprise atrophy, send an email to me, I'll send the list free!
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