Digg has of late been getting good reviews at many search engine optimization and search engine marketing forums. Web marketing as we all IT professionals know has lots to do with link building. There are many website who offers links to established and reputed websites. There are even search engine optimization and web marketing organizations that specialize in link building. Digg does all that without any amount being spent by the website owner. No doubt link building is just one of the many techniques which are employed by web marketing agencies. But it is one of the most effective techniques which are employed by web marketers.
WWW is a big jungle with so many content providers and content seekers. Content which is interesting and has something to offer to the visitors will continue to hog the attention and remain amongst the top results of search engines. Digg provides an opportunity to its members to load their content with some teasers in to its upcoming tabs. If the title is catching and teaser is in a position to generate enough interest, the article will have visitors leading to many "Diggs". In the event of article reaching some specified critical mass or more popularly called Diggs, the article gets moved to popular section and it stays there for some time. Digg provides an opportunity to all its members to make their websites popular and thereby helps in generating more traffic.
A word of caution here, Digg can be effective only if the content has something to offer to its subscribers. It can act as aid only and can not be expected to provide self sustaining solution to web marketing.
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