If you are an online business person, and are not currently using the power that the Digg communities has to create traffic for your site, then you are missing a golden opportunity...
Digg is a social news website, that is currently ranked in the 100 sites on the web in any category, and it is considered the as the most popular of the social bookmarking sites. The latest figures from Alexa.com (June 2008) show that Digg is ranked in the top 70 sites in the world and indeed they show a dramatic, and continuous upward trend since the start of 2008.
According to Wikipedia.com, digg.com attracted at least 236 million visitors in 2007.
How Can You Benefit From The Ever Growing Power Of Digg?
When you register with Digg you become a member of the Digg community. As a member, you can share news, videos, stories, blog entries and images with other Digg members.
When you submit a news article about your product or a site that you deem to be newsworthy for instance, other members "Digg" the article, which essentially is a vote for the content that was submitted to Digg. The more Diggs the story then gets, the higher it is shown on Digg. If your article receives enough Diggs, it can even make it to the social bookmarking site's front page.
Even making the front page of the particular category that your story is published in will get your story huge exposure.
Digg Is a Social Community Site
Digg is not a marketing site as many internet marketers seem to believe. Digg it is a community driven site, however there are marketing opportunities for you if your content becomes popular.
To ensure this happens you need to participate in the Digg community, be actively involved
Read other stories of interest in your particular area
vote on them
make relevant comments and
in general make sure you become noticed as an active member of the Digg community
write intresting and helpful articles and comments
This will ensure that yours stories and items that you post to Digg are more easily found, your community of friends within Digg will start growing and they look forward to your posts, because it is relevant, helpful and not purely self-serving.
Remember, it is your participation in the Digg community that will get you noticed and raise your profile within the community. This in turn will automatically get your web sites and blogs noticed and "Dugg" by other community members.
Google spiders Digg continuously, I have even seen my actual Digg story ranking high in Google within 5 minutes after the post was made so when other Digg community members comment or vote on your contributions to Digg, Google notices and rewards...
Do not submit articles to Digg simply for the sake of promoting your website, otherwise, this is often just a waste of time and effort. Remember that you are competing against thousands of other story links.
It follows that as an online business person, the articles and stories that you are going to submit to Digg are often your own. The moment you submit your story as well as the link leading to the story, you have a one way link back to your site from one of the top web sites in the world. Very powerful stuff indeed.
A Word of Warning
You have to make sure that your article is well-written. Otherwise, the members will "Bury" it instead of "Digg" it. Ouch! You really don't want that to happen. Make a positive contribution and that will never happen.
Using Digg purely for self serving endeavors will not only get your posts buried... Digg will literally "bury" your whole profile and all your work and efforts will be in vain.
Doing it Right
Make a habit of visiting Digg daily, make comments, "favorite" some items and post new stuff. Become a natural Digg community member and you will be well rewarded. You surely have other interests besides your business, so become active in your areas of interest, making comments, be helpful and be honest.
That way all of your Digg contributions will bring you the increased exposure for your web site or blog that you are seeking. A true win-win situation for all.
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